Internet Marketing

Internet marketing or digital marketing is a type of marketing of products or services that is done using digital technologies and mainly on the Internet, especially in mobile phones and other devices such as computers and any other digital media.

 

In other words, it is a process that helps to direct and sell the product by promoting a business or brand and its products or services through the Internet using its own tools.

This type of marketing is advertising that due to its cheapness, high durability and pervasiveness along with the growth of information tools and public relations has found a special place among advertising sites.

In fact, digital marketing means using all digital tools such as websites, applications, online advertising, social networks, SEO, internet marketing, mobile marketing for a specific purpose called marketing or increasing sales or branding.

 

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Types of Internet Marketing

 

There are generally 7 main types of internet marketing. Each of these seven types of internet marketing involves different strategies and tactics. In the following, we will examine different types of internet marketing.

 

 

1. social media Marketing

Social media marketing is a process that attracts attention and sales through social media platforms such as Facebook, Instagram or Twitter. Marketing in these networks is done for free or for money.

One of the main aspects of social media marketing is using the power of customer relationships. Immediate answers to customer questions on social media show the authenticity of the brand and build trust in others for your products or services. In addition, social media marketing is closely related to content marketing. This is because social media platforms are a great place to promote valuable content to the community and a special place.

 

 

2. Search Engine Optimization (SEO)

 

Search engine optimization, also called SEO, is the process of optimizing websites and digital content to improve search engine rankings, which in turn maximizes the number of visitors to a particular web page.

For example, if someone wants their office furniture website to appear at the top of Google search results whenever someone searches for office furniture. The process they use to achieve this is SEO.

It should be noted that today when we talk about SEO, we refer exclusively to Google, unless you live in another country and use another browser. Google is the most popular search engine in the world, accounting for nearly 80% of the market share.

Search engines use a tool called crawler bots to search the Internet and index the content on the Internet. Then every time someone searches for a keyword, the search engine tries to provide the most useful and relevant results.

 

 

3. Content marketing

 

Content marketing is the process of continuously creating, distributing, and promoting online related items in a way that is strategically designed to attract, engage, and convert a target market to a customer.
There are many different forms of content that businesses use. The most important of them are the following

• Blog posts

• Videos (often shared on social media platforms such as Facebook and YouTube)

• Industry reports and studies

• Infographics, summary reports and studies

• E-books

• Podcasts

• Case studies

• Emails

• Webinars

Content marketing works closely with many other types of internet marketing, especially social media marketing and SEO.

 

 

4. Influencing Marketing (Influencer)

 

Influencers are those who have a relatively large number of online followers or so-called followers.

These people work in various fields, including famous actors such as Emma Watson or the famous footballer Ronaldo. In other fields, such as experts and references in industry, nutrition, environment, etc., there are famous people who have many followers.

Influencer marketing is the collaboration of companies and service providers with influencers to promote one or more products and services to their online followers.

Before Internet marketing, influencer marketing was only available to big brands that had the ability to work with celebrities, but now everyone can participate in effective marketing.

Surveys show that only 3% of consumers are influenced by celebrities in their purchasing decisions, while 30% of consumers buy a product recommended by an infamous influencer.

 

5. Affiliate marketing

 

Affiliate marketing is really just online referral marketing. A commercial company launches a program that pays foreign or domestic websites or commission members to visit or sell them.
This allows internet marketers and influencers to monetize the promotion of other business products or services.

It is understandable that affiliate marketing is deeply intertwined with social media marketing, content marketing and effective marketing. This is because most content related links or social networks are advertised by influential people.

 

6. e-mail marketing

 

Email Marketing The process of using email to send direct marketing messages to people trying to gain new customers and retain existing customers.

Although email marketing may not seem appealing, its initial strength should not be underestimated. Email marketing has an average return on investment of 122%, which is more than 4 times higher than other Internet marketing such as social media.

 

7. Paid advertising

 

Paid advertising is a form of internet marketing in which advertisers pay to display their ads on search engines and other online operating systems such as Facebook, YouTube, LinkedIn and Instagram.

Money ads are now known as pay per click or PPC. This means that advertisers pay a fee each time a user clicks on one of their ads.

Paid advertising on Google means that you have to suggest the terms of the keywords for which you want to display your ads. Your page ads will then be displayed when that keyword is searched by the user.

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There are many people in the world who spend many hours of the day on the Internet and social networks. All you need to make money is access to the internet and a smartphone or laptop. There are countless resources available to learn about internet marketing that make your content available for free and there is no charge.

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